Google Does It Again - Did Your Minimum Bids Fly Up?
Relevancy, relevancy, relevancy....thats what Google wants. They want their searchers to see relevant content, and no longer a bunch of garbage adwords ads. The minimum bids will raise for keywords that Google thinks are not relevant to your ad, domain name, website name, and actual content.
So, first, the keys to having a good ad with Google Adwords are:
-A Title with the Keyword in it
-The Keyword in one of the two sublines helps
-the keyword in the domain name
Now, if you have a bunch of broad keywords you need to narrow it down to a few (less than 25) keywords per adgroup, and then start another adgroup and ad for other keywords. For example:
One Adgroup Ad:
mlm
mlm downline
mlm business
mlm (whatever else)
Then, your ad should have "mlm" in the ad as many times as I said right above.
Next Adgroup Ad:
network marketing
network marketing downline
network marketing business
etc.
Some people have one or two ads in the same adgroup with too different of keywords like "mlm,network marketing, make money from home, multi-level marketing."
You need a separate adgroup for every one of those words and the sub keywords.
Next, lets talk about your domain name's relevancy. It will help you a lot to have your domain name, or at least part of it, match the keyword you are bidding for. My trick for this is to use a company that allows unlimited subdomains (I personally use Thirdsphere). Then you can have domains like:
mlm.yoursite.com
network-marketing.yoursite.com
yourcompany.yoursite.com
This makes your site look more relevant to Google.
Last, lets talk about your pages relevancy. You should have your keywords used 3-7% of the words in your page. Also, having it in the title helps as well. It helps as well to have multiple pages to your site, and a link for contacting you, such as a "Contact Us," or blog link.
I personally did not have any minimum bids go up because I have already used these techniques. But a lot of people said that they were having trouble. I hope they will help you out too.
So, first, the keys to having a good ad with Google Adwords are:
-A Title with the Keyword in it
-The Keyword in one of the two sublines helps
-the keyword in the domain name
Now, if you have a bunch of broad keywords you need to narrow it down to a few (less than 25) keywords per adgroup, and then start another adgroup and ad for other keywords. For example:
One Adgroup Ad:
mlm
mlm downline
mlm business
mlm (whatever else)
Then, your ad should have "mlm" in the ad as many times as I said right above.
Next Adgroup Ad:
network marketing
network marketing downline
network marketing business
etc.
Some people have one or two ads in the same adgroup with too different of keywords like "mlm,network marketing, make money from home, multi-level marketing."
You need a separate adgroup for every one of those words and the sub keywords.
Next, lets talk about your domain name's relevancy. It will help you a lot to have your domain name, or at least part of it, match the keyword you are bidding for. My trick for this is to use a company that allows unlimited subdomains (I personally use Thirdsphere). Then you can have domains like:
mlm.yoursite.com
network-marketing.yoursite.com
yourcompany.yoursite.com
This makes your site look more relevant to Google.
Last, lets talk about your pages relevancy. You should have your keywords used 3-7% of the words in your page. Also, having it in the title helps as well. It helps as well to have multiple pages to your site, and a link for contacting you, such as a "Contact Us," or blog link.
I personally did not have any minimum bids go up because I have already used these techniques. But a lot of people said that they were having trouble. I hope they will help you out too.
posted by J. White at 8:17 AM
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