How Do I Know What I Know About Internet Marketing?

Where did I learn it? I get asked this very often. I wish I could say that I am just that smart...but...lying's a sin. Here are a few things to date:
-Buying lots of ebooks
-Doing a lot of market research
-Losing a lot of money testing things out
-Being around people that are better and smarter than me at it

I want to talk about the last thing. I'm going to let you in on a little "secret" of mine and do a little bit of shameless promotion. I'm a member of a website called Wealthy Affiliate. Its run by two guys that have now become friends of mine. They make multiple six figures per year doing internet marketing. Truthfully, they might make more. I know the members alone have made $600k+ in the past year.

But anyways...

Its basically an ongoing Internet Marketing University. I'm glad that I found it because rather than having to buy ebooks about 100 different subjects and keeping up with the newest and latest info, I have access to 2 guys that are always on the cutting edge to keep me up to date.

They have all kinds of tutorials, keyword research tools, courses and everything else to learn to market online better. Some of the research tools alone cost around $70-80 if you go looking for them.

Kyle and Carson are honest too. If you don't believe me, put some of just the small tips that I have posted on this blog into action and tell me that they don't work (since I learned 3/4's of what I know from them). They also have a forum with lots of other knowledgeable internet marketers.

Also, its not one of these "guru" membership sites that costs like $80-300 a month. I recommend getting involved on the site if you want to see some good success online with whatever you are promoting, and without making a lot mistakes yourself. Thats my little "secret."

Wealthy Affiliate

The Power Of Planning - Things Don't "Fall In To Place"

I was talking to a friend who was telling me that he was going to let his business, his wedding, and future job "fall in to place." Can anyone tell me what that means? it sounds like lazy passivity to me.

There are some outside circumstances that we can't control. And I won't get in to it too much. But if you aren't planning to do anything (like succeed), then, you won't do anything. If you don't plan on and decide to do something, then you are leaving it up to it possibly happening.

Why would anything happen if you have not told your mind to do it? If you don't plan on doing something and make a decision to do a task, or complete a project, it won't happen because your mind doesn't know that it needs to do it, it knows to "maybe" do it. So many people will never get anything done because of this. They always need a manager, spouse, or whoever to stay on them to complete anything.

Also, make a schedule. When you have a schedule, it puts you under time constraints to get it done. Without the time constraints you are leaving it up to whenever to get it done.

I personally have the gift of being able to do this in my head, but I don't recommend it (I never had an assignment notebook or any of that growing up). But for you, put it in writing and set aside time to do that task, whatever it may be. Tell yourself to accomplish it, or your mind won't put it on the list of things to do. Be proactive because passivity will generally destroy many things in your life.

Have you ever tried to have a passive marriage, friendship, or business? If you have, its probably not a very good one (I speak from past experience as the former king of passivity). Initiate and do the thing you need to do.

Google Does It Again - Did Your Minimum Bids Fly Up?

Relevancy, relevancy, relevancy....thats what Google wants. They want their searchers to see relevant content, and no longer a bunch of garbage adwords ads. The minimum bids will raise for keywords that Google thinks are not relevant to your ad, domain name, website name, and actual content.

So, first, the keys to having a good ad with Google Adwords are:
-A Title with the Keyword in it
-The Keyword in one of the two sublines helps
-the keyword in the domain name

Now, if you have a bunch of broad keywords you need to narrow it down to a few (less than 25) keywords per adgroup, and then start another adgroup and ad for other keywords. For example:

One Adgroup Ad:
mlm
mlm downline
mlm business
mlm (whatever else)
Then, your ad should have "mlm" in the ad as many times as I said right above.

Next Adgroup Ad:
network marketing
network marketing downline
network marketing business
etc.

Some people have one or two ads in the same adgroup with too different of keywords like "mlm,network marketing, make money from home, multi-level marketing."

You need a separate adgroup for every one of those words and the sub keywords.

Next, lets talk about your domain name's relevancy. It will help you a lot to have your domain name, or at least part of it, match the keyword you are bidding for. My trick for this is to use a company that allows unlimited subdomains (I personally use Thirdsphere). Then you can have domains like:
mlm.yoursite.com
network-marketing.yoursite.com
yourcompany.yoursite.com
This makes your site look more relevant to Google.

Last, lets talk about your pages relevancy. You should have your keywords used 3-7% of the words in your page. Also, having it in the title helps as well. It helps as well to have multiple pages to your site, and a link for contacting you, such as a "Contact Us," or blog link.

I personally did not have any minimum bids go up because I have already used these techniques. But a lot of people said that they were having trouble. I hope they will help you out too.