A Little Help With Google Adwords - Targeted keywords
If you are trying to make money online by using Google Adwords or any Pay Per Click Search engine for that matter, you want to use keywords that are highly targeted. Meaning, that if you are bidding on a phrase like "make money online," then you are going to be low on the list of sponsored searches, or you are going to have to pay a fortune for clicks.
So, lets say that you are going to market a weight loss product. You wouldn't want keywords like "weight loss." You would want to say things like "weight loss supplements." This may not be the best example because weight loss is a very competitive industry, so both may be costly per click.
Another example is instead of using "make money online," use something like "how to make money fast online" or "making money online using affiliate programs" or "how to make money online using [your product]."
The reason to do this is because when you use realy broad keywords like "make money online" or "make money from home," you will be paying for clicks by people that are just surfing or browsing or don't know what they want. Also, when you have a bad click through rate because you have a keyword that gives you 1000 impressions a day at 20th position, it will make your CTR (click through rate) very low. The higher your CTR is, the higher relevancy Google gives your site, and thus, will lower your CPC or Cost per Click.
Hope that helps.
So, lets say that you are going to market a weight loss product. You wouldn't want keywords like "weight loss." You would want to say things like "weight loss supplements." This may not be the best example because weight loss is a very competitive industry, so both may be costly per click.
Another example is instead of using "make money online," use something like "how to make money fast online" or "making money online using affiliate programs" or "how to make money online using [your product]."
The reason to do this is because when you use realy broad keywords like "make money online" or "make money from home," you will be paying for clicks by people that are just surfing or browsing or don't know what they want. Also, when you have a bad click through rate because you have a keyword that gives you 1000 impressions a day at 20th position, it will make your CTR (click through rate) very low. The higher your CTR is, the higher relevancy Google gives your site, and thus, will lower your CPC or Cost per Click.
Hope that helps.
posted by J. White at 10:12 AM
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