Changes In Google Adwords

Well, if you are using Google Adwords, you might have noticed the minumum bids go up a lot for your keywords. There has been a lot of discussion about this. But from my research, it seems that a lot of it has to do with ad relevancy and user experience.

For example, if you have a landing page or other page, that is low on relevancy to your ad or the keywords you are using, they are trying to weed you out. So, if you have a keyword that is not in your ad, or anywhere on your page, they are going to charge you a lot just to be listed. They way to beat this is to keyword optimize your page and ads by using many of the keywords in them. Also, don't have too broad of keyword lists because your minimum bids are going to go up, and also, you won't be receiving targeted traffic anyways.

The focus of Google's changes are "user experience." If you just have a squeeze or opt in page that your ad links to, that is going to raise your bids as well. So, when designing your pages now, think of user experience. Once again, make it keyword rich, and don't just try to get an opt-in, and then take them to a sales page.

I hope this helps for some of you Adwords users.